We believe you deserve to know exactly how msdg.uk keeps the lights on. Some of the links on this site are affiliate links, which means we may earn a commission when you click through and take an action — such as registering or depositing — at a casino operator. This commission comes entirely from the operator, never from you. You pay exactly the same price, get the same bonus, and receive the same terms whether you arrive through our link or type the casino's address directly into your browser.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells an operator's system you arrived via msdg.uk. Think of it like a referral from a friend — the business knows who sent you, and if you decide to sign up, they pay us a small finder's fee. This is a completely standard, legal, and widely used model across the online publishing industry. You will not see a different price, a worse bonus, or any hidden charge because you used one of our links. The casino absorbs the cost entirely as part of its own marketing budget.
How We Earn
Below is a straightforward breakdown of the different actions that can trigger a commission, who pays, and — most importantly — what it costs you.
| Action | Who Pays the Commission | Cost to You |
|---|---|---|
| You click a review or bonus link on msdg.uk | No commission triggered at this stage | £0 / None |
| You register a new account at an operator | The casino operator | £0 / None |
| You make a first deposit and play | The casino operator (revenue share or CPA) | £0 / None |
| You claim a welcome bonus via our link | The casino operator | £0 / None — bonus terms set by operator |
How This Affects Our Reviews
Our editorial positions are not for sale. No casino operator — including any featured on this site — can pay to receive a higher rating, a more favourable write-up, or a top spot in our recommendations. The fact that we have an affiliate relationship with an operator does not shield it from criticism. If a casino has slow withdrawals, poor customer support, or unclear bonus terms, we say so plainly in the review. We have declined affiliate arrangements with operators we considered unsuitable for our UK readership, and we will continue to do so. The long-term trust of our readers matters far more to us than any short-term commission.
Our Review Methodology
Every casino covered on msdg.uk is assessed against the same set of criteria, regardless of whether or not we hold an affiliate agreement with that operator. Our standard checklist includes:
- Licensing and regulation — valid UK Gambling Commission (UKGC) licence confirmed before publication
- Welcome bonuses and ongoing promotions — wagering requirements, time limits, and overall fairness assessed
- Game selection and software providers — variety, quality, and availability of titles for UK players
- Payment methods and withdrawal speeds — supported options, processing times, and any fees
- Customer support — availability, response times, and quality of assistance tested first-hand
- Responsible gambling tools — deposit limits, self-exclusion, and GamStop integration checked
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255) and equivalent UK advertising transparency standards, msdg.uk hereby discloses that this website contains affiliate links and may receive financial compensation from third-party operators. All material connections between msdg.uk and any featured operator are disclosed clearly on the relevant review pages and through this Affiliate Disclosure. This disclosure applies to all content published on msdg.uk as of 2026 and onwards.
Your Choice
Using our affiliate links is entirely optional. If you prefer, you are absolutely free to visit any casino operator directly by typing its web address into your browser. You will not lose access to any service we describe, and we have no way of — and no interest in — pressuring you to use our links. We simply ask that if you find our reviews genuinely useful, using our links is a cost-free way to support the work we do at msdg.uk.
Questions
If you have any questions about our affiliate relationships, how a specific review was produced, or anything else covered on this page, we would be happy to hear from you. Please reach out to the msdg.uk editorial team via the contact details listed on our Contact page. We aim to respond to all enquiries within two business days.